The Lead Gen Revenue Calculator
Our clients average a 3x increase in qualified lead flow. Here's what that would mean for your specific pipeline, set the sliders to your current numbers.
Your Current Pipeline
Your current revenue from leads
$120,000/yr
At 2x lead volume
conservative$240,000
+$120,000 new annual revenue
At 3x lead volume
client average$360,000
+$240,000 new annual revenue
3x is our client average after 90 days of a full outbound system. Your market and offer determine the real ceiling, we'll assess it honestly.
What is a new lead actually worth?
Lead value = close rate × average deal value. At a 20% close rate and $2,500 average deal, every qualified lead entering your pipeline is worth $500 in expected revenue, before repeat business and referrals. That number is what makes systematic lead generation an investment rather than a cost.
Volume is only half the equation. Speed-to-lead and follow-up persistence move close rates just as much: most sales conversions happen after the fifth touch, and most businesses stop at two. An automated system never stops at two.
When CARCH builds an outbound engine (targeted lists, AI-personalized outreach, automated follow-up), clients average 3x their previous qualified lead flow within 90 days. Run your numbers above with your real close rate, and treat the 2x scenario as the conservative case.