The Lead Gen Revenue Calculator
A well-built outbound engine targets a 3x increase in qualified lead flow. Here's what that would mean for your specific pipeline, set the sliders to your current numbers.
Your Current Pipeline
Your current revenue from leads
$120,000/yr
At 2x lead volume
conservative$240,000
+$120,000 new annual revenue
At 3x lead volume
client average$360,000
+$240,000 new annual revenue
3x is our client average after 90 days of a full outbound system. Your market and offer determine the real ceiling, we'll assess it honestly.
What is a new lead actually worth?
Lead value = close rate × average deal value. At a 20% close rate and $2,500 average deal, every qualified lead entering your pipeline is worth $500 in expected revenue, before repeat business and referrals. That number is what makes systematic lead generation an investment rather than a cost.
Volume is only half the equation. Speed-to-lead and follow-up persistence move close rates just as much: most sales conversions happen after the fifth touch, and most businesses stop at two. An automated system never stops at two.
A CARCH outbound engine combines targeted lists, AI-personalized outreach, and automated follow-up so the fifth touch actually happens. The multipliers above are scenarios to model, not results we promise. Run your numbers with your real close rate, and treat the 2x scenario as the conservative case.